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Digital Strategy Blog
I'm a Detroit-based digital strategist working to expand minds and conversion rates. Hello, you. Contact me.
I'm a Detroit-based digital strategist working to expand minds and conversion rates. Hello, you. Contact me.
"GM claims that its Fastlane blog generated $240,000 worth of free publicity for the company by having the blog featured by the press.
This isn’t blog coverage, which GM estimated as being worth an additional $37,000 to the company in the first year the blog was published."
This isn’t blog coverage, which GM estimated as being worth an additional $37,000 to the company in the first year the blog was published."
5 Ways Companies Are Using Social Media to Lower Costs
(Of course, free isn’t exactly accurate. There are costs associated with setting up and maintaining the blog platform, paying bloggers, etc. Granted, these are nominal by comparison.)
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